This allows hotels to use a chatbot and live chat system that integrates with multiple channels.Īn AI assistant (hotel chatbot) is available to guests around the clock in more than 100 languages and can, if necessary, hand over requests to hotel staff. This API (interface) integrates a central guest communication platform, making Google an additional chat channel - in addition to the website, Facebook, WhatsApp and the guest app. Or they use a third-party provider like DialogShift, through which hotels can access the Google Business Messages API. Hotels have two options to integrate Google Business Messages: Either via the Google My Business app - a free option, and therefore probably most interesting for smaller hotels. Google Business Message entry points Google Business Messages integration in DialogShift This way, hotels can show their guests that they are always available for questions, no matter where they are. With Google Business Messages, a chat with the hotel can be started directly in Google without much effort. Guests often have simple but important questions about travel or parking at the hotel. A chat button is now integrated into this, which guests can use to chat directly with the hotel if they have a question. This works in the same way in Google Maps: if you search for the hotel's location, the hotel profile appears. With Google Business Messages, a button now also appears that allows guests to start a direct chat with the hotel. The map shows various information about the hotel as well as buttons that redirect to the hotel's website, to Google Maps or to contact the hotel. If a hotel has a Google My Business account (which no hotel should do without), the Google My Business map will appear in Google Search. It is therefore not surprising that the hotel is first googled before an actual booking is made. So far, Business Messages are only available for mobile search.īusiness Messages in Google Search & Business Messages in Google Mapsĭue to the still ongoing pandemic, a change in customer behavior is noticeable: guests who find their hotels via an OTA (Online Travel Agency) first want to find out about the safety and hygiene measures implemented at the hotel. With Google Business Messages, potential guests can write a message to their hotel without having to visit the hotel's website. The same goes for travelers looking for the right hotel. With this new messaging feature, customers can contact businesses listed in Google Search or Google Maps with just one click. In 2020, Google introduced a completely new communication channel: Google Business Messages. In the worldwide search engine market Google is in the lead with a share of 92%! How would it be if potential guests could get in touch with their desired hotel during their Google search? Google My Business Messages already makes this possible: With the message function, guests can send a message to the hotel directly in Google Search or Maps.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |